The winner is:
Find It If You Can, A Game for Modeling Different Types of Web Search Success Using Interaction Data
M. Ageev, Q. Guo, D. Lagun, and E. Agichtein
Honorable mention goes to:
Kevin Haas, Peter Mika, Paul Tarjan and Roi Blanco
See also the notes from the SIGIR 2011 keynote addresses by Qi Lu and ChenXiang Zhai.
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