Friday, July 9

SELand Interview with Johanna Wright from Google on Directions in Search

SELand has an interview with Johanna Wright, Google’s Product Management Director for Web Search. While I think some of the questions were marginally interesting, one part of the interview caught my attention:
...users are finding things like event dates and locations right in their search results—information that someone could “use” to go to an event. With more recent innovations like our updated answers feature, we’ve moving beyond ranking webpages to actually extract and understand structured information from across the web. Do a search today for [barack obama birthday] and you don’t just get a website, you get the answer, sourced from across the web.
It is interesting to see the emphasis on exploiting structured and semantic data in search. However, overall there is really nothing new in the interviw. It's mostly a rehash of the company line on previous product rollouts related to Universal Search, real-time search, etc...

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