Google gets into Travel: ITA Acquisition

I use ITA software quite regularly when planning trips. However, it caught me by surprise when Google announced late last week that it was buying them. The acquisition was announced on the Google blog.

Google is trying to make travel easier. From the post:

... finding the right flight at the best price is a frustrating experience; pricing and availability change constantly, and even a simple two city itinerary involves literally thousands of different options. We’d like to make that search much easier... Once we’ve completed our acquisition of ITA, we’ll work on creating new flight search tools that will make it easier for you to search for flights, compare flight options and prices and get you quickly to a site where you can buy your ticket.