Tuesday, June 23

Mobile search not as different as we thought

Greg highlights a recent WWW 2009 paper, Computers and iPhones and Mobile Phones, oh my!. The authors analyze a sample of 100,000 mobile queries from last summer. One interesting note:
Perhaps the most surprising finding is that there is only 1.7% more local queries issued from an iPhone than from a computer.... We believe that mobile users will continue to search for a higher proportion of local content than computer users, but may look for this information within an application that can provide a richer experience than what a browser can provide.
In short, mobile search queries look a lot like search queries from a desktop computer.

1 comment:

  1. Anonymous9:43 PM EDT

    Quote:
    In short, mobile search queries look a lot like search queries from a desktop computer.

    I think the idea is that the more the device is like a smartphone, the more the behavior resembles desktop users'.

    Cheers

    Xi from Google China

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