Thursday, January 26

The Google Generation and the future of search

US FirstI had the opportunity to help out at a local high school recently. I was helping-- ok, more like watching, in astonishment as the teens did the work and I bumbled about trying to catch up. They are competing in the US First robotics competition. Very cool competition, with some serious robots -- and some serious controller programming, in C. I never had anything like that in my school. Another thing these kids have that I didn't in high school is Google.

These kids were even more Google obsessed than I was in college -- they used it for everything. The graphics / animation team was playing with Google Earth. They had fun panning around and zooming in on their houses. The team programming controllers were even more manically obsessed. One student was programming and defining hex constants. He fired up google and searched "0xFF - 0x1a". It was their swiss army knife, in their words, "it does everything." These kids, the generation currently in high school and college have been dubbed the Google Generation by Kathy Hirsh-Pasek in USA Today.

Being in the search business, I stood back and took it all in. These kids are the future. There are talented programmers, artists, and leaders who are in love with their high school sweetheart -- Google. My generation was the first to use Google in higher education -- it came of age my freshman and sophmore year. For us it is new, cool, and innovative, for these kids its like breathing air.

If I were at Yahoo or MSN, I would be very very concerned. I would see my kids and their friends coming home from school and doing their homework with Google. It would be frustrating and infuriating! To these kids Yahoo is the "old geezer's" search engine. Today's high schoolers missed the dot com boom. They don't really remember the hype or the Super Bowl commercials. "Do You YAHOOO!!" doesn't mean a thing to them. It is for us old fogies and our elders.

Another illustration of Google's younger demographic is the biggest gainer in Google's search queries in 2005. The big winner is MySpace, the teenage social networking site. Next up are Ares, a p2p file sharing software, Wikipedia, and iTunes. Definitely all hip, cool, and popular with the next gen. Contrast this with the top searches on Yahoo -- MySpace is nowhere to be found. Johnny Carson, Pope John Paul II, and March Madness definitely sound like the young crowd to me, really.

Bill Gates recently announced a media partnerhisp with MTV at CES 2006 to try and capture the young crowd. Yahoo is betting on Flickr and company to regain some street cred. However, I don't think this will be enough, but I could be wrong. If the robotics team is any indication, they've got to do something -- and fast. If they don't, they will be ignored by the next generation of web searchers. One thing is for sure, as I walked out of the high school, all of the talk about Google's stock price being inflated seemed ridiculous. I would have written a check to Sergey right there on the spot.

1 comment:

  1. Ben Rodda8:52 AM EST

    When I was in high school they were still teaching COBOL. However I can distinctly remember being in my 3rd freshman year of college (I changed schools and majors 2 times)playing a mud in one of the computer labs when one of my friends showed me Mosaic (most people know it by their later name, Netscape). Lets just say that shortly after that I stopped using Gopher to find Telnet sites and websites.
    I guess that there is always a digital divide, then not everyone groks the next big thing. Call me an old fogey, but I still use Yahoo for some things, just not search. (I like their map program and Yellow Pages better than Google.)